This initiative is a part of LAWA’s goal to improve airport worker experience at LAX
23 October 2023 – Los Angeles World Airports (LAWA) has teamed up with Wipro-owned global experience innovation consultancy Designit to launch a proprietary digital airport worker experience solution called Altitude, aimed at providing better tools, services and information at the world’s busiest origin and destination airport.
Altitude, led from conception to delivery by Designit, acts as an information portal for accessing the necessary tools that the 40,000 Los Angeles International Airport (LAX) staff rely on daily – such as
problem reporting, discounted food ordering, FAQs, getting to LAX commute options and service directories.
Designit’s brief was to navigate LAX’s network of airport staff and modernize the airport worker experience by building a digital platform for all staff to utilize, be they directly hired by LAWA or through one of LAX’s suppliers or partners. This included workers such as airline crews, safety, and other personnel who work for a variety of companies, across different shift patterns and for different periods of time, yet all call LAX their workplace.
The Designit team, led by Madeline Kossakowski, took a holistic approach to the design in trying to enhance the airport worker experience, interviewing a cross-section of workers, conducting observational research, and recording behavior as they went about their daily airport tasks to better understand the needs of LAX’s workforce.
Altitude is the result of more than 26 weeks of research, design, development, testing, branding exercises, and iterating based on feedback. It has been rolled out to all LAX airport workers through an airport-wide awareness campaign.
Ian Law, Chief Digital Transformation Officer, LAWA said: “Altitude not only elevates communication and connection across the airport, but it also empowers our 40,000+ airport workers with its remarkable
features. With this app, our dedicated workers can swiftly identify and resolve maintenance issues, supporting the seamless operation of our facilities. Additionally, Altitude provides information on worker
commutes, streamlining their journey to and from work, and it opens doors to exclusive worker-only discounts at many airport concessions. Altitude is the beginning of a journey that intends to truly
revolutionize the way airport workers work and experience our LAX community.”
Laura Breines, Head of Designit Americas added: “A large part of this project was creating an LAX community across the direct LAWA staff, airline teams and all the support staff who are employed by external suppliers to keep the airport operational. The branding of Altitude was specifically designed to be a recognizable symbol that unites airport workers. The experience of Altitude itself is not just a toolbox with
features strung together, but rather a concierge type service, making day-to-day tasks easier. We’re excited to continue to build upon the foundation of Altitude in our next phase of work with LAWA, making Altitude an indispensable tool to airport workers that truly makes their experience working at LAX better.”
Altitude is now live and available for all employees at LAX.
About Designit, a Wipro company
Designit is a global experience innovation company with creativity at our core. For more than 30 years, we’ve helped businesses build competitive advantage and deliver positive change through creative pragmatism.
We use our expertise in strategy, design, marketing, and tech to create bespoke solutions to the most complex of client problems. Our clients include BMW, Kraft-Heinz, and Microsoft.
Across 14 locations from Aarhus to Australia, we’re home to 700+ designers, analysts, creators, strategists, and marketers, united by a single ambition to create the change we want to see in the world and turn innovation into progress that can be shared by all.
About Los Angeles International Airport (LAX)
LAX, the sixth-busiest airport in the world serving nearly 66 million guests in 2022, is owned and operated by Los Angeles World Airports (LAWA), a proprietary, revenue-generating department of the City of
Los Angeles that also governs Van Nuys Airport (VNY) [4]. As the international gateway to the Southern California region, LAX and its partners are dedicated to meeting global airport standards for customer
satisfaction, safety, regional economic leadership, organizational performance and sustainability.
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