Workplace mental health is a topic that has gained significant attention in recent years, but tackling the issue of suicide prevention remains a challenge. A new UK-wide campaign, the Baton of Hope, aims to change that by inspiring businesses to act and create a lasting legacy.
The campaign, which launched in Blackpool before a tour across the UK, is a poignant effort to raise awareness for suicide survivors and the families of those who have died by suicide. At its core, the initiative is a call to action for businesses to step up and make a genuine difference.
Mike McCarthy, co-founder of the Baton of Hope, powerfully articulates the magnitude of the crisis. “If you are a man under 50, a woman under 35, or a young person aged 10-19, the biggest threat to your life is you,” he states. “If that’s not a priority, then someone needs to tell me what is.”
From Awareness to Action
The Baton of Hope’s tour is tied to a Workplace Pledge, urging companies to embed systemic change. This is the crucial element for our audience of HR and people leaders. It’s no longer enough to offer a helpline; businesses must foster environments where open conversations about mental health are the norm.
Sam Southern, a suicide prevention expert with the Blackpool charity Empowerment, stresses the need for “suicide first aid” and bereavement support. She highlights that tackling this issue requires a focus on human connection and a willingness to dispel common myths. “Continuous support is key as we strive to reduce the number of deaths, ultimately aiming for zero rates,” Southern adds.
Mike Crowther, CEO of Empowerment, praises business leaders who have the courage to create a supportive culture. “By caring about your workforce’s mental health and supporting them through their toughest times… you are doing the right thing for them, but also for your business,” he notes.
A Tangible Legacy
The Blackpool launch of the Baton of Hope has already led to tangible action. A local construction company, Evolution, has agreed to participate in research on suicide rates in the construction industry, where rates are significantly higher than average. This move shows how a business can go beyond a simple pledge to contribute to real, lasting change.
Michelle Walker, who organised the event for the Fylde Coast Responsible Business Network, reports that businesses are already asking for advice on a number of key issues, including:
- How to support SMEs and sole traders who lack resources.
- How to support remote and lone workers.
- How to tackle difficult conversations about mental health.
The Baton of Hope is a timely reminder that businesses have a powerful role to play in tackling societal crises. For HR professionals and business leaders, the message is clear: the time for action is now.